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BRANDING YOUR BUSINESS

Branding your business is more than your company logo or name, it is your companies recognizable identity. It solidifies your presence in customers’ minds and helps to build your business.

Branding speaks to who you are as a business and identifies your audience both new and repeat. It defines your corporate culture and even how you operate as an organization.

A successful brand is:

  • Unique
  • Recognizable
  • Consistent
  • Easy to ask for
  • Highly recommendable

Your Brand is a careful blend of strategic marketing tools including your name and logo, colors and design, the words you chose, advertisements, marketing materials, tag line, attitude and statement of purpose. When these elements are incorporated together, they influence the look and feel of everything from your company’s benefits package and contact information to your invoices, business cards, shopping bags, brochures and website.

Effective branding strategy leaves potential customers with your reinforced business imprint; leaving no question about who your company is, what your company does or who your company serves. Your Brand is as important as your product or service, whether your business is new or existing.

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