10 WAYS TO BETTER BRAND RECOGNITION – FORBES
Creativenergy created this logo for Skylark on the Hudson
CreativEnergy created the logo for FunniBonz Barbecue Sauce
Creativenergy created this logo for FreshU Grill & Juice Bar
By Sharon Michaels
Whether you’re an Internet Marketer or a businesswoman promoting her business on the Internet, you want your brand to stand out from the crowd. The ultimate marketing goal is to have your target market think of you, and your company, when they are ready to buy.
Here are 10 ways you can make sure your customers and target market think of you and your brand first when they are on the Internet looking to purchase what you are offering.
1. Provide great customer service.
Today’s customers are looking for guarantees, prompt turn around time and exceptional service after the sale. When making an Internet purchase, customer service can often become a major factor in the final buying decision.
2. Develop a heart-felt story that speaks to why you are in business.
Your Internet clients and customers, as with all clients and customers, want to know, like and trust you. I believe your target market needs to accept you as the person behind the brand before they will buy what you are offering.
3. Work to keep your name in front of your market.
I believe in the saying “out of sight and out of mind.” Here’s a fact of Internet business life: If you are not consistently reminding your target market that you are actively doing business, they will forget about you and go elsewhere.
4. Provide value – exceed their expectations.
Providing on-going value to your target market is vital to better brand recognition and becoming the well-respected “go-to” person in your field. Are you offering webinars, teleconferences or classes to your market?
5. Regularly send tips and how to’s in either a newsletter or email.
I’ll say it again, “Out of sight, out of mind.” If you aren’t regularly staying in touch with your customers and/or target market, you’re going to lose business.
6.Write a blog.
One way to help your target market know, like and trust you is to write a blog that informs, entertains and educates. The key to a successful blog is consistency. You develop a loyal following by regularly providing blog posts that offer quality information and ongoing value to your target market.
7. Develop, produce and host a Blog Talk Radio show.
You can increase your rating as an “expert” and reach a broader market by developing a free Internet radio show on Blog Talk Radio. An added benefit to hosting your own show is that once the show is recorded, you can download it to your blog or website.
8. Host a Facebook Group.
Another free marketing resource for your current Internet customers is inviting them to participate in a Facebook Group. In your Facebook Group, participants can share tips, ask questions and network with one another. The benefit to you is that you can stay in touch with your target market in “real-time.”
9. Write a book.
If you regularly write blog posts or newsletter articles, you have the makings of a book. It is easy and inexpensive to write an Amazon.com Kindle book or self-publish using a service such as CreateSpace.
10. Use the same photo/logo in all your marketing materials.
This tip seems obvious but is often overlooked. Be consistent in your branding. Use the same photo and logo on your blog, e-signature, newsletter banner and all other forms of Internet communication. It’s one additional way you’ll be instantly recognizable to your target market.
As you’re reading this, you’re probably thinking of several additional ways to help your target market recognize and remember you and your brand. It is well worth the time and effort to develop a marketing checklist of the various ways you can market your brand on the Internet and then, commit to working your checklist faithfully.
Sharon Michaels is a coach and mentor to Women Who Want To Successfully Work For Themselves. She is also author of the popular membership site WomenEnjoyingSuccess.com where you will find monthly success tools for growing yourself, your wealth and your business. You’ll also want to subscribe to her complimentary Ezine, Unlimited Success For Women