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What is a Key Word?

Digital Marketing Strategy centers around key words. So what exactly is a key word? Key words are ideas and topics that define what your content is about. In terms of SEO (Search Engine Optimization), a key word is what users type into search engines. Key words are important because connect the users search results to a business’ content.

A local restaurant’s key words in Naples might include: Naples Italian Food, Naples Restaurants, Naples Pizza, Naples Food Delivery, Naples Happy Hour, and Naples Pizza Delivery. A Naples DJ business’ key words might include: Naples DJ, Naples Wedding DJ, Naples Event DJ, Naples DJ Cheap, Naples Wedding.

Digital marketing strategy for these businesses would center around creating content that emphasizes the relevant key words. The more a key word appears on your site, the higher your ranking will be. There is a caveat- plugging in key words into irrelevant areas (like having blog posts that just repeat the same key words over and over) will be marked as spam and negatively affect your rankings.

Our SEO services include an extensive key word list that guarantees an increase in your social media ranking. Contact us today to learn more about our optimization services and how we can get you on the front page today!

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