Why You Should Use a Professional Web Designer
When it comes to having a website, there are many options that allows a business to build their own but are they good options? It depends on what your business is, what goals and objectives you want your website to achieve and do you have the time to build it yourself. If you are going to build it yourself, be sure to do your research and homework so that you do not design it poorly and that it will achieve what you want it to. So, should you hire a professional web designer or do it yourself?
For some businesses just getting started you may want to consider building it yourself. However, there are some huge disadvantages if you do. You need to consider the time It will take you, will it be optimized so that it is found on the search engines, will you be able to do the ongoing maintenance to name just a few. You need to remember that your website reflects your business. You have about 3 seconds to make a good impression so that the user will explore your site further. If your site takes to long to load, the user will move on. If the cost is of concern, then start simply with perhaps a one-page website and add as your business grows. A well done one-page website will do more for your business than a larger poorly done website.
There are several reasons you should hire a professional web designer and we are going to discuss some of them here.
1 All about the user – A website is all about the user and what do you want them to experience. This means the design is important. Things like colors, fonts, images, videos all add to the user experience. Remember that 3 seconds you have to get the users attention? You want it to be favorable.
2 Do you have the time – Many business owners, when getting started are busy with other aspects of starting their business. Hiring a professional will ease the stress of adding this project to your plate. You do have to provide the content, so you need to know what you want it to look like and what you want it to say. You may have to provide images or purchase high quality images.
3 Do you want to be found – SEO Compliance now that is something you do have to do your homework on. Hiring a professional will increase your chances of being found. Be sure though that you own your domain name and do not let your designer purchase it for you. We could share plenty of nightmare stories on that subject.
4 Ongoing Maintenance – Websites always need updating, your theme, plugins etc. all have updates. Sometimes they will conflict with each other. When that happens, it will wreak havoc with your site. Most professional designers will host your site and well as provide ongoing maintenance, updates and edits. While this is for an additional fee it is well worth it and will save you from having a headache when you site goes down.
You as a business owner need to weigh the pro’s and con’s of building your own website or hiring a professional web designer. There are many things to consider and we advise that you do your homework, check out the work of the professional, see samples of their work and speak with their current clients before you hire one.