It’s more than your company logo or name, it is your company’s recognizable identity. It solidifies your presence in customers’ minds and helps to build your business.
Branding speaks to who you are as a business and identifies your audience both new and repeat. It defines your corporate culture and even how you operate as an organization.
A successful brand is:
- Easy to ask for
- Highly recommendable
Your Brand is a careful blend of strategic marketing tools including your name and logo, colors and design, the words you chose, advertisements, marketing materials, tag line, attitude and statement of purpose. When these elements are incorporated together they influence the look and feel of everything from your company’s benefits package and contact information to your invoices, business cards, shopping bags, brochures and website.
Effective branding strategy leaves potential customers with your reinforced business imprint; leaving no question about who your company is, what your company does or who your company serves. Your Brand is as important as your product or service, whether your business is new or existing.
It begins with you knowing your audience and ultimately ends with your audience knowing you. As a full service marketing provider, CreativEnergy will take you through all of the unique marketing stages and Marketing/Branding test:
Are you defining the nature of your product and/or service and all the features that would be of interest to the prospective consumer? Are you defining your product and or service with all features and benefits that are important to your customer base?
Why are you different from your competitor? Have you positioned your produce and or service to clearly define those differences? Have you touched pain-points that your product/service eases?
Business Life Cycle
Have you modified your marketing material to reflect changing trends, business life-cycles and product and service progressions?
Social Media Marketing
How effective is your use of Social Media Marketing? Is your website able to be easily found by your target customer.
Keep these questions in mind when you choose CreativEnergy to produce your marketing/design for newsletters, advertising copy, websites, collateral and sales letters. Always remember people want to buy – they don’t want to be sold.
SOCIAL MEDIA MARKETING
Social media marketing is about using social networking platforms such as Facebook, Twitter and Pinterest to deliver a message. It takes advantage of these channels’ massive user bases, innate engagement opportunities, and potential for virality to connect to consumers directly and spread information rapidly.